Design leadership

I love teaching, motivating, and inspiring those around me. I show up as a leader in these 4 ways:

I love teaching, motivating, and inspiring those around me. I show up as a leader in these 4 ways:

Storytelling & Vision

Checklist 02
Checklist 02
Checklist 02


I love storytelling because I know how powerful it is. When done well, it can lead a large team of people to greatness. I enjoy taking product leaders' ideas and bringing them to life, through decks, presentations, video, and narratives.

For 2 years in a row, HackerOne gave me the opportunity to lead a vision presentation at the annual company-wide 'All Hands'.

2022 All Hands Product Vision

Final video

Myself and 2 senior designers collaborated, wrote, designed, animated, recorded this 7 minute video, representing the product teams’ 2 year horizon. Challenges: quick turnaround, stakeholder alignment

Final Images

The final video was played at the company allhands. The video is now used for all new hires. While we had many high-production-value references, this was the first time the company had seen a video like this, so the only production resources we had was keynote-animations and I did the voiceover myself. It was fun and showed the company what storytelling can do.

Stakeholder alignment

We met with product leaders, marketing leaders, all the way up to the CEO to make sure we had the right messaging that they wanted the company to know.

From there we got to storyboarding

We met with product leaders, design leaders, all the way up to the CEO to make sure we had the right messaging that they wanted the company to know.

From there we got to storyboarding.

Time management

I kept the whole team on schedule and kept the stakeholders informed of progress.

2023 All Hands Product Vision

With All Hands being in person, the EPD leaders wanted a beautiful deck to help tell the story of our product roadmap in a memorable exciting way. I worked with the VP of product and other leaders to write a script, create a deck, track down all needed alignment, and then also create my own 10-minute interactive segment, leading the entire company of 450 employees in a group brainstorm.

With All Hands being in person, the product leaders wanted a beautiful deck to help tell the story of our product roadmap in a memorable exciting way. I worked with the VP of product and other leaders to write a script, create a deck, track down all needed alignment, and then also create my own 10-minute interactive segment, leading the entire company of 450 employees in a group brainstorm.

Slide deck - 40 minute presentation

Slide deck - 40 minute presentation

Live 350 person 10 minute brainstorm

Live 350 person 10 minute brainstorm

At the end of the 40 minute presentation, I got to go on stage myself and lead all 450 employees (350 in person, 100 remote). We did an interactive brainstorm, then the design team collected the written ideas, I took them home, scanned them all, then synthesized them in FigJam, and the team started visualizing some of the most visionary ones.

At the end of the 40 minute presentation, I got on stage and led all 450 employees (350 in person, 100 remote). We did an interactive brainstorm, then the design team collected the written ideas, I took them home, scanned them all, then synthesized them in FigJam, and the team started visualizing some of the most visionary ones.

Mentor / Manage / Coach

I absolutely love leading my team and helping others unlock their potential. Here are some ways I have mentored and managed in my career:

Team leader

Outside of the direct report <> manager relationship, I bring culture, psychologically safety, growth, and mentorship to my teams.

  • Weekly critique

  • Design & Product Ops as needed

  • Mentorship in 1:1s

  • Level-up teammates in any way I can

  • Guide large projects

  • Create design team OKRs

  • Creative funtimes to stimulate creativity

Manager / Career Growth

  • Career Progression framework writing

  • Skill building mapping & workshops

  • Job description and hiring process writing

  • Retention & Morale KPIs

  • Team restructuring needs

  • Augmenting the team with freelancers or agencies

Mentorship to the community

I mentor junior designers for 9 weeks a year as they go through their graduate school capstone process - guiding them through the whole project, all the way to landing their first job. They always keep me on my toes and I love reconnecting with the academic side of the work.


I also actively maintain office hours for any mid/junior designer who finds me on mentoring platforms or linkedin.

Agency Owner

I founded and ran my own interactive animation agency. We made interactive films, helped launch startups, and even did a permanent museum exhibit. I managed 1 full time employee, 1 intern, 1 payroll manager, and a rotation of 2-10 creative freelancers at any given time. It was a rewarding experience and I'm eager to get back to running a team.

Thought leadership

I love writing, speaking, and developing a strong point-of-view towards a topic. My consultant days taught me how to put together any type of workshop (and fast!). And I love being given opportunities to evangelize design thinking. Here are a few things I've spoken on and written about recently.

I love writing, speaking, and developing a strong point-of-view towards a topic. My consultant days taught me how to put together any type of workshop (and fast!). And I love being given opportunities to evangelize design thinking. Here are a few things I've spoken on and written about recently.

Speaking

In the past year I've given internal talks about UX Quality, how to be customer obsessed, and growth hacking. I love putting together a good talk!

Writing

Visit me over on medium and LinkedIn where I write about the state of design, UI and UX.

Visit me over on medium and LinkedIn where I write about the state of design, UI and UX.

Visit me over on medium and LinkedIn where I write about the state of design, UI and UX.

Workshop facilitation

When I hear about a business problem, and I hear people excited with ideas, my brain thinks - 'There's a workshop for that!' I love leading anything from a 2-week design sprint, to a stakeholder alignment, or just a roadmap impact to effort conversation over a FigJam.

Process Optimization

I have experience and passion for optimizing processes, collaborating with CS Ops, Product Ops, and strategic leaders that need streamlined internal & external communications.

Feature Release Comms

  • Standardization of Release communication

  • A tiered release system with a checklist for each PM to follow

  • Collaboration with CSMs, Sales, and all other stakeholders who need to be informed upon releases

System Usability Score Standardization

A process for all designers to get a SUS score before handoff, during Beta, and after release of a feaure.

Beta Opt-in ability

The D2C side of the market wants to try all the Betas, without having to ask. They want to turn them on and off as they please. The Enterprise side of the market wants a lot of heads up on what's coming with the ability to opt-in on their own schedule, even after the feature is released. How can we serve both?

Agency Owner

From Oct 2009 - May 2017 I founded and ran my own interactive animation studio. We made interactive firms, helped launch startups, and even did a permanent museum exhibit. I had 1 full time employee, 1 intern, and a rotation of 2-7 creative freelancers at any given time. It was a rewarding experience and I'm eager to get back to running a team.