Process
I have a lot of tools in my toolbox. My experience brings the wisdom of when to use each one! I'll divide them up into these categories. Everything on this page is something I have years of experience executing on, and can manage others through with ease.
I have a lot of tools in my toolbox. My experience brings the wisdom of when to use each one! I'll divide them up into these categories. Everything on this page is something I have years of experience executing on, and can manage others through with ease.
Discovery & Prioritization
User Interviews
The crux of human centered design is listening to your users. I design qualitative in-context interviews to gain a deep understanding of the prospective or current user base’s pain points. Separate from usability tests, this process is about discovering the latent user problems and frustrations, not testing solutions.
User Interviews
The crux of human centered design is listening to your users. I design qualitative in-context interviews to gain a deep understanding of the prospective or current user base’s pain points. Separate from usability tests, this process is about discovering the latent user problems and frustrations, not testing solutions.
Stakeholder Interviews
Understanding the decison-makers' process, biases, fears, and wishes is just as important as those of the customer. Interviews within an organization are critical to moving initiatives forward. When possible and necessary I hold conversations with the stakeholders for a design project, inquiring about their definition of risk and success with the current statement of work.
Stakeholder Interviews
Understanding the decison-makers' process, biases, fears, and wishes is just as important as those of the customer. Interviews within an organization are critical to moving initiatives forward. When possible and necessary I hold conversations with the stakeholders for a design project, inquiring about their definition of risk and success with the current statement of work.
Competitive Landscape
Understanding the competition. from a design and aesthetics perspective. from a strategy perspective. a storytelling perspective.
Competitive Landscape
Understanding the competition. from a design and aesthetics perspective. from a strategy perspective. a storytelling perspective.
Archetyes/Personas
Segmentation of users by their behavior and motiovation, helps us efficiently solve for large groups and further undesrtand our users.
Archetyes/Personas
Segmentation of users by their behavior and motiovation, helps us efficiently solve for large groups and further undesrtand our users.
Journey Mapping
Journey Maps are one artifact from user interviews. It shows the design and development team where the most significant interception points are in a user’s daily life. It shows the ‘moments that matter’ and the emotional highs and lows. Furthermore, they align the design and development team.
Journey Mapping
Journey Maps are one artifact from user interviews. It shows the design and development team where the most significant interception points are in a user’s daily life. It shows the ‘moments that matter’ and the emotional highs and lows. Furthermore, they align the design and development team.
Impact to Effort voting
It's easy to say 'yes' to everything if you're not careful. How can the team say right to the right features, for the right reasons?
Impact to Effort voting
It's easy to say 'yes' to everything if you're not careful. How can the team say right to the right features, for the right reasons?
Synthesis & Ideation
Insights
Synthesizing the user needs learned about in research, we find patterns in user behavior, motivation, and emotional triggers. From these patterns, we can articulate how a new product can have a differentiated user experience by meeting these needs, by empathizing with these behaviors, and by triggering positive emotions.
Insights
Synthesizing the user needs learned about in research, we find patterns in user behavior, motivation, and emotional triggers. From these patterns, we can articulate how a new product can have a differentiated user experience by meeting these needs, by empathizing with these behaviors, and by triggering positive emotions.
Opportunities
From Insights, we create Opportunity. ‘How might we’ statements allow us to generate ideas within the correct context, answering the right questions. Opportunity Areas show where a product can differentiate, and find a product market fit.
Opportunities
From Insights, we create Opportunity. ‘How might we’ statements allow us to generate ideas within the correct context, answering the right questions. Opportunity Areas show where a product can differentiate, and find a product market fit.
Workshops & Brainstorms
I thoroughly enjoy guiding all kinds of workshops with all kinds of teams, from Sprint methodology, to creative ideation, to team building. There's never a bad time to take a step back (or sideways) and attack a problem in a fun group setting.
Workshops & Brainstorms
I thoroughly enjoy guiding all kinds of workshops with all kinds of teams, from Sprint methodology, to creative ideation, to team building. There's never a bad time to take a step back (or sideways) and attack a problem in a fun group setting.
Design
Wireframes
Wireframing is essential to determining the right flow for digital products. I practice many levels of wireframing from hand-drawn interfaces quickly linked together in Invsion, to robust greyscale animated interfaces that can take a user through an entire flow. Wireframes can quickly validate feature ideas, UX logic, and user needs.
Wireframes
Wireframing is essential to determining the right flow for digital products. I practice many levels of wireframing from hand-drawn interfaces quickly linked together in Invsion, to robust greyscale animated interfaces that can take a user through an entire flow. Wireframes can quickly validate feature ideas, UX logic, and user needs.
Prototypes
Depending on the need, prototype fidelity can be built on a spectrum from hand drawn wireframes, to a straw-man clickable prototype, all the way to a fully interactive MVP. The goal is to decide what you want to test and then create the most efficient way to test that with the least amount of noise/variables so you can confidently interpret the results.
Prototypes
Depending on the need, prototype fidelity can be built on a spectrum from hand drawn wireframes, to a straw-man clickable prototype, all the way to a fully interactive MVP. The goal is to decide what you want to test and then create the most efficient way to test that with the least amount of noise/variables so you can confidently interpret the results.
Pixel Perfect UI
Wether it’s mobile, desktop, tablet, watch, voice UI, NUI, VR, AR, or a combination of all of them – the process of designing the UI/UX of the product holds the same goal of keeping the designs clean, clear, and human-centered. Interface design can be done by leveraging a client’s existing DLS (design language system) or by creating one from scratch. I strive for perfection and clarity in every screen design and flow diagram. Deliverables can include final UI design, wireframe flows, or information architecture maps.
Pixel Perfect UI
Wether it’s mobile, desktop, tablet, watch, voice UI, NUI, VR, AR, or a combination of all of them – the process of designing the UI/UX of the product holds the same goal of keeping the designs clean, clear, and human-centered. Interface design can be done by leveraging a client’s existing DLS (design language system) or by creating one from scratch. I strive for perfection and clarity in every screen design and flow diagram. Deliverables can include final UI design, wireframe flows, or information architecture maps.
Meaningful Motion
Motion is meaning, especially in the current wave of flat, simple interfaces. Motion is used internally and externally to convey meaning -- both to the development team and to the user. Animated prototypes, using tools such as AfterEffects, InVision, or Principle can do 4 things: spark internal dialogue, convey interface functionality, convey the structure of a design system, and create emotional resonance with users. Image courtsey of Nimrodado.
Test, Learn, Iterate
Validation Testing
You can't manage what you don't measure. Vaildation testing is essential to understand both superficial interface problems and usability flow problems. We also use tests to understand user's motivations surrounding new features, or workarounds that they have developed. I love connecting with real users and listening to them. Image courtesy of Daniel Destefanis.
Validation Testing
You can't manage what you don't measure. Vaildation testing is essential to understand both superficial interface problems and usability flow problems. We also use tests to understand user's motivations surrounding new features, or workarounds that they have developed. I love connecting with real users and listening to them. Image courtesy of Daniel Destefanis.
Data analysis
Using the tools available (Ex: Amplitude, Looker, Snowflake) to ascertain in-platform behavior
Data analysis
Using the tools available (Ex: Amplitude, Looker, Snowflake) to ascertain in-platform behavior